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10 Merry Marketing Tips for Your Albert Lea Small Business

Offer Valid: 11/27/2022 - 12/03/2024

If you own a business, you know how important the holiday season is. Many small businesses make the majority of their annual revenue during the holiday season, so it's important to have a solid marketing strategy in place to make the most of this busy time.

Not sure where to start? Don't worry, The Albert Lea-Freeborn County Chamber of Commerce has got you covered. Here are 10 holiday marketing tips for small businesses to help you make the most of the season:

1. Make a PDF gift guide

One great way to market your business during the holidays is to create a PDF gift guide. This is a great way to showcase your products and services in a festive and organized way. Plus, it's easy to share with potential customers via email or social media. Gift guides are easy to make in your word processor. Just use this free converter to convert your files to PDFs once you’re finished. Then you can entice customers to share your gift ideas with their friends and family.

2. Use holiday packaging and wrapping

Another great way to get into the holiday spirit is to switch up your packaging and wrapping. This is a great way to show your customers that you're thinking about them during this busy time of year. Plus, it's a great opportunity to get creative with your branding.

3. Offer giveaways and discounts

Who doesn't love a good giveaway or discount? Hosting a holiday giveaway or offering special discounts is a great way to attract new customers and show your existing customers some love. Just be sure to promote your giveaways and discounts prominently on your website and social media channels.

4. Post engaging web content

The holidays are a busy time for everyone, so it's important to make sure your website is full of useful content that can help your customers during this hectic season. This could include blog posts with gift ideas, holiday recipes, or even just tips on how to stay sane during the holidays. Whatever you choose, just be sure that your content is well-written and informative.

5. Connect with customers on social media

Social media is a great way to connect with your customers during the holidays (and all year round). But instead of just promoting your products or services, why not try something different? This could include sharing festive photos, hosting a holiday-themed contest, or even just sending out a holiday greeting via video message. Whatever you do, just be sure to be creative and have fun with it!

6. Partner with other local businesses

One great way to get exposure for your business during the holidays is to partner with other local businesses in your area. This could include teaming up for joint promotional campaigns, co-hosting an event, or even just cross-promoting each other's businesses on social media or in emails/newsletters.

7. Host holiday events

Another great way to attract attention (and foot traffic) during the holidays is by hosting a special event at your store or office. This could include anything from an ugly sweater party or cookie decorating contest to live music or wine tasting. Whatever you choose, just be sure that it's something that will appeal to your target audience.

8. Support local nonprofit and charitable organizations

The holidays are also a great time to give back to those in need. One way you can do this is by partnering with or donating to local nonprofits in your area. Not only will this help those in need, but it can also be great publicity for your business. Win-win!

9. Get involved in community events

The holidays are often accompanied by all sorts of community events like tree lighting ceremonies, parades, and more! See if there are any events happening near you that you can get involved in. This could include setting up a booth to hand out flyers or participating in a parade float. Not only will this help spread awareness about your business, but it'll also be fun!

10. Send out personalized cards or gifts

Finally, one of the best ways to show your customers that you care is by sending them personalized cards or gifts. This doesn't have to be anything big or expensive - even something as simple as a handwritten note will do. Just remember, it's the thought that counts!

The holidays are an important time for small businesses - many rely on increased sales during this season to make ends meet. That's why having an effective marketing strategy in place is so important. By using these 10 tips, you can ensure that your business makes the most of the holiday season!

Membership in the Albert Lea-Freeborn County Chamber of Commerce offers invaluable benefits to entrepreneurs in our community. Join us today!